The major AI companies pay substantial sums to license real-world footage, clinical records and business data for model training. They are not buying your copyright, and they do not want broadcast or distribution rights.
Nothing reaches a buyer directly. A specialist processing company sits in between, establishing the rights position and, where the material carries personal or clinical detail, de-identifying it to a documented and independently reviewed standard before any lab sees it. Because the licence is non-exclusive, the same material can be licensed more than once, and you are paid on each one.
We are the intermediary between the people who hold that material and the companies who process and place it.
Start a conversation See what buyers wantYou grant a licence for machine-learning training. Ownership never transfers, and every other right you hold today stays with you.
The same material can be licensed to several buyers, with payment on each one. It is a recurring position rather than a one-time liquidation of an asset.
Training data is consumed by a model. It is not aired, streamed, resold to consumers or republished. The rights being asked for are far narrower than most holders are used to negotiating.
We are compensated out of the transactions we originate. Qualification and evaluation carry no charge and no commitment.
Footage and archives
For producers, filmmakers, broadcasters, event companies, studios and anyone sitting on footage that is finished earning its keep the first way.
If you control a substantial library, it is very likely licensable today. Model quality is bound by the quality and diversity of the footage available, and there is not enough in the public domain to go around. Buyers work through specialist companies that source, clear, catalogue and deliver video at scale — and those companies can only offer a buyer what they already hold. Material that is not in the library when an order lands is not considered.
The part most holders do not expect is the tail. Because the licence is non-exclusive and your material stays available, the same footage can be selected for separate orders from different buyers, and you are paid on each one.
The one real requirement is that you hold the rights to license for this purpose. Older contracts frequently grant broadcast or distribution while saying nothing about training use, and silence in an old contract is not permission. If you are not sure where you stand, that is a normal starting point rather than a disqualification.
Raw, unaired and B-roll material is often the most valuable part of an archive, because it was never published and the rights sit in one pair of hands. Scale is not the same thing as value — independent creators regularly hold stronger material than large production houses.
Clinical and healthcare
For hospital and clinic groups, telehealth platforms, EHR and HIS vendors, transcription and scribe services, and clinical research organisations.
Buyers want real clinical material, properly de-identified, with documented consent covering training use. Demand is worldwide rather than US-only, and records from outside North America and Europe are actively in review.
On privacy. De-identification is carried out to a documented, standardised process with independent review, appropriate to the regime governing the source jurisdiction. Where a holder cannot certify de-identification themselves, a specialist partner can carry it out. What cannot be created after the fact is consent — if patient consent covering this use was never captured, the material does not qualify, and no process fixes that later.
On cross-border transfer. Whether records can lawfully leave the country they sit in is established before anything moves. The answer differs by country and by record type, and we will tell you plainly if the answer is no.
We describe de-identification as documented, standardised and independently reviewed. We do not describe it as guaranteed, complete, or impossible to reverse, because no honest process is.
Business and operational data
For services firms, agencies, SaaS and professional services businesses — and above all for holding companies and portfolio groups.
The major AI companies are actively licensing ordinary internal workflow data: correspondence, customer and support history, project records, finance and operations data, production code. There are large live requirements against this now. Unlike an archive, where a holder may wait for a matching order to appear, this is a category with demand already sitting in front of it.
Almost none of the companies holding this data have ever considered it an asset. The strongest candidates are frequently small, local and unglamorous, running a decade of history on systems they think of purely as overhead.
The highest-leverage version is a group. A holding company or portfolio licenses each operating entity as its own separate event — one decision-maker, many transactions.
Nobody connects to your systems. No integrations, no installs, no ongoing access. You run a one-time export yourself, from supplied instructions. That is the entire technical footprint, and it is usually the point at which the conversation changes.
We cannot place data that is substantially EU or UK based. If that describes your records, we will say so at the first conversation rather than work the opportunity.
Material with embedded third-party content you cannot clear, or governed by contracts that never contemplated this use, is not licensable. Determining that is the first work we do, not the last.
Content obtained from unlicensed sources, adult material, and synthetic or AI-generated material without a human original. Buyers require clean provenance across an entire submission, and a single bad file puts a strong library under question.
Rates are set order by order and vary with type, quality and volume. Anyone who quotes you a firm figure before understanding what you hold is guessing. We will give you a realistic range once we do.
A short call to establish what you hold, roughly how much of it there is, and where your rights position stands. There is no cost, no commitment, and no obligation to proceed.
Whichever route you take, these are the four things worth telling us.